The Communities Mobilizing for Change on Alcohol (CMCA) program of the BOLD (Building Our Lives Drug-free) Coalition sponsored a Team Retreat training on Social Marketing at Stanley Street Treatment & Resources on February 17, 2011. Taught by Sarah Parmenter and Deepani Jinadasa of the Southeast Center for Healthy Communities, the three-hour program covered the theory of social marketing, the role of fear in marketing, and the "4 Ps" of social marketing. Participants were then challenged to create a marketing plan using the Strategic Prevention Framework. "It was a terrific opportunity to not only learn the techniques of social marketing but also to start to use the principles in a hands-on exercise," stated BOLD Coalition director Craig Gaspard. Participants plan to use the techniques in designing future messages that discourage the use of alcohol, tobacco and other drugs among young people in the Greater Fall River Area. To see photos of other BOLD activities, click here, here and here. For more information about the BOLD Coalition, funded by a  SAMHSA grant at Stanley Street Treatment & Resources call 508-324-3537. (Bottom row photos courtesy of Ray Gordon)
 

(Top row) Deepani Jinadasa and Sarah Parmenter of the Southeast Center for Healthy Communities introduced the participants to the concept of social marketing by asking them to identify some effective product marketing campaigns. (Middle row, left) Sarah hands out an outline of the presentation that covered the similarities between effective commercial and social marketing campaigns. (Middle row, right) Carol Constantine and Nicole Collins talk about some of the effective commercial marketing campaigns with which they are familiar. (Bottom row, left) Deepani goes over instructions for creating a sample marketing plan as BOLD Coalition director Craig Gaspard and Deborah Orlando of Kool Smiles listen. (Bottom row, center) BOLD Coalition staff member Jade Nieuwenhuizen, Fall River Youth Services Coordinator Christian McCloskey, Tobacco Control coordinator Marilyn Edge and Nicole Collins work together on a sample marketing plan. (Bottom row, right)  BOLD Coalition staff member Maureen Brisson records her plan for later group discussion.